Dan Egerton


+44 (0)7879 845 845

Skype. dan_egerton


Dan founded Actus Consulting in 2013 with a clear and simple aim: to help his clients increase the long-term value of their businesses.


Having worked extensively in the marcoms and technology sectors, Dan knows how to break down barriers to business growth and profitability. He’s hands on and works closely with clients.


Having worked in corporate finance for many years, Dan has specialist skills and experience in preparing companies for sale or investment.


Dan’s career began at PwC and he has also worked at Baker Tilly. He spent seven years in the consultancy practice of a boutique investment bank before founding Actus Consulting.

Stephen Woodford


+44 (0)7809 492196
Skype. stephen.woodford9


Stephen is an expert in leading business turnarounds in the advertising sector. He led the management buyout of WCRS from Havas, created the communications groups, Engine and Story, and oversaw the acquisition of adam&eve by DDB.


He has served as President of the IPA (Institute of Practitioners in Advertising) and President of NABS, the advertising industry benevolent society. A passionate advocate of skills and training, Stephen is also a board member of Creative Skillset, the skills council for the creative industries.


Stephen was Deputy Chairman of a large NHS hospital trust and co-founded the challenger bank, Ffrees. 

Jo Petroccia


Resource Management & Operational Efficiency

+44 (0)7780 674 361


Jo provides the resource management consultancy so vital to successful business transformation.


A straight talker, she helps clients of Actus Consulting get the very most from their resources by focusing on their wider business goals. Finance, new business development, project management, recruitment and HR all fall within the scope of Jo’s consultancy expertise. 


For more than 20 years, Jo has held senior roles in production, resource management and operations. Today, as a resource manager and consultant, she’s helping businesses enact change that brings immediate improvements in efficiency, enhances culture and delivers fast return on investment. 

Dominic Beecheno


Team Performance

+44 (07825915297


Dominic empowers organisations and their people to pursue an entrepreneurial curiosity. He believes this is the key to continuous improvement and a dynamic business culture. 


Having supported over 2,000 SMEs through the government-backed GrowthAccelerator, Dominic has developed exceptional diagnosis and business skills. He uses these to provide support, coaching, facilitation and guidance to enable senior management teams to achieve their best – both professionally and personally.


Dominic creates high performing teams for clients of Actus Consulting by designing and delivering world-class training workshops.

David Copp


Corporate Finance

+44 (0)7739 763286


David has helped many businesses realise shareholder value by preparing them for the M&A process. He’s an experienced advisor on both the sell-side and the buy-side.


With numerous transactions across Europe and North America under his belt, David knows what buyers are looking for - and where sellers typically slip up. Strong in commercial, financial and strategic assessment, he understands the buyer’s perspective at every stage of an acquisition.


Before joining Actus Consulting, David held an in-house M&A advisory role at a global private equity backed consulting firm. Prior to this, he worked for a boutique London corporate finance house where he advised on sell-side and buy-side processes.

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