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  • Actus

The Purpose-Driven Company

The Power of Purpose and Benefits of B Corp

A 5-Part Blog Series. Welcome to our blog series where we explore the transformative power of purpose and delve into the world of B Corp. In this series, we'll show you how purpose-driven companies create meaningful impact and how B Corp certification can guide you in translating your purpose into action.

Part 1: The Purpose-Driven Company

The best companies today are becoming increasingly aware of their need to prioritise not just profit, but also people and planet. There’s a growing recognition that business should serve a greater purpose.

Can we as businesses go beyond mere financial gains and become a force for good? The answer is a resounding yes.

Businesses have now surpassed governments as the most competent and ethical global institution, as per the 2023 Edelman Trust Barometer, fuelled by their treatment of workers during the pandemic and swift actions in response to geopolitical events.

At Actus Consulting, we studied purpose-driven business models and discovered fascinating insights.

  • Companies that prioritise positive social value perform well financially.

  • Businesses that emphasise sustainability attract investors.

  • Those with excellent employee benefits and well-being initiatives are more innovative, attractive to talent, and resilient in challenging times.

Creativity, data security, customer centricity, and profitability are just as important as they’ve ever been, but they are not enough.

Ethics, sustainability, social responsibility, and accountability are essential.

To succeed in today’s world, companies must align their core values with the world’s most pressing challenges, make a positive social impact, and create long-term value.

This is the essence of a purpose-driven company.

Stay tuned for Part 2, where we explore employee expectations and their impact on creating a responsible employer.


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